What is Private Label Rights Content?
Private label rights products are simply rights to use specific products with your brand name. Most of the time, you aren’t required to rebrand or repackage the content, but you can modify it as per your needs and use it for your business. It is a great way for content creators to quickly create more content quickly, without creating everything from scratch.
Sometimes you may see sellers of PLR products with additional rules such as not being able to sell on specific marketplaces like Amazon KDP or Etsy, without making any changes to the content. This is mostly due to the rules of the marketplace and not due to the nature of PLR products.
Repurpose content for your blog
You can use private label rights content for your blog. PLR articles are the most common type of PLR products. This is a piece of content that one can easily rewrite. Simply repurpose it and host it on your blog. There are many ways you can do this.
You can start with a PLR article and then edit it with your tone of voice or repurpose it into an infographic for one of your blog posts.
Repurpose content for newsletter
If you have been online for a while, it is likely that you have a list of subscribers who subscribe to your newsletters. Many beginner email marketers struggle to come up with useful content to email their list.
This is another way that private label rights content can come in handy. Depending on your niche, you can easily find PLR products that you can use in your emails. Unlike published content where you would need to rewrite the article, you can use PLR articles pretty much without changing anything in your emails.
Use the content as an upsell or upgrade
Repurpose the content, and create training or informational eBook
Use it as a lead magnet
These can be in any form and tends to be a downloadable freebie that your customer wants and solves a simple problem for them. In exchange for this lead magnet, they leave you with their contact details and you get them on your list.
Create a product bundle with PLR products
Create a video course based on the PLR product
If you are a coach or if you want to create courses, you can easily find PLR Courses that you can resell under your brand. Depending on the course provider, such private label rights content can come with different products such as powerpoint slides, scripts for the slides, training workbooks, planners, checklists and more.
Using private label rights products is a great way to scale your business at a low cost. You can use these products to get more value for your business while spending less on content and saving so much time.